Oprah Winfrey Affirmations – Does Oprah Winfrey Use Affirmations?

One of Oprah’s key messages is this: Your words have power. Over and over again, she’s talked about how what you say—and what you think—shapes your reality. Sound familiar? This is the foundation of affirmations.

​In an interview with The Daily Love in 2013, Oprah famously said, “You don’t become what you want, you become what you believe.” This idea goes hand-in-hand with using affirmations to change your beliefs and shift your mindset toward success. If you believe it, you can achieve it.

Oprah may not label it as “affirmations,” but she’s huge on visualization and intention-setting, which are closely related. Visualization is about imagining the outcome you want, while affirmations are about reinforcing that outcome with words.

In her memoir, What I Know For Sure, Oprah shares how visualization played a massive role in her early career. Take her iconic role in The Color Purple, for example. She didn’t just dream about it—she visualized herself landing that role. This is classic Oprah: aligning her thoughts, emotions, and actions to create the reality she wanted.

​But we need to understand that affirmations is not always work for everyone. Let’s dive deeper and understand the drawbacks of affirmations.

Now, let’s get real for a second. While affirmations can be incredibly powerful, they’re not a magic fix. One of the major drawbacks of affirmations is that sometimes, they can feel forced or inauthentic.

If you don’t truly believe the affirmation you’re saying, it can create inner conflict. Saying things like, “I’m wealthy and successful,” when you’re facing financial struggles, might lead to frustration because it feels disconnected from your current reality.

Another downside is that affirmations alone won’t change your life if you’re not taking action. Simply repeating positive statements won’t bring results unless they’re followed by action.

This is where some people are shifting from affirmations to something called Afformations, a method introduced by Dr. Noah St. John.

While Oprah has never specifically mentioned using afformations, there’s a good chance she would resonate with the concept. Oprah is known for asking big, powerful questions to guide her life.

In fact, one of her famous questions is, “What is the next right move?” Whenever Oprah faces uncertainty or a challenge, she reflects deeply on this question to gain clarity and direction.

If Oprah used Afformations, it would fit perfectly with her life philosophy. Imagine Oprah asking herself, “Why am I so capable of overcoming any challenge?” or “Why does everything in my life align with my purpose?” These types of questions would not only reflect her belief in the power of intention but also engage her subconscious mind to focus on solutions, making her unstoppable.

​Oprah’s approach to life has always been about self-reflection, growth, and alignment with purpose—all key elements of afformations. Whether she explicitly uses them or not, it’s clear that her mindset closely aligns with the principles behind afformations.

While affirmations have been a go-to method for changing your mindset, there's a growing interest in something called Afformations. This concept, created by Noah St. John, flips the traditional idea of affirmations on its head.

Instead of making positive statements like, “I am successful,” Afformations ask empowering questions like, “Why am I so successful?”

The idea behind Afformations is that when you ask yourself a positive question, your brain naturally starts looking for answers. It engages your subconscious mind in a way that feels more authentic and less forced.

For instance, if you’ve ever struggled with affirmations feeling untrue, Afformations can help shift that feeling. Asking, “Why am I worthy of success?” invites your mind to reflect on real-life examples or opportunities, rather than just forcing a statement that doesn’t quite resonate yet.

​Afformations tap into the brain’s natural instinct to search for solutions and align your thinking with the actions you need to take. This subtle shift can be a game-changer if traditional affirmations haven’t been working for you.

Now that you know how Oprah’s life philosophy aligns with the power of positive thinking and afformations, it’s time to bring some of that Oprah energy into your own life.

​Here are a few Oprah-inspired afformations that you can start using today to shift your mindset and elevate your success:

Afformations: